- Races beginning in Spring 2025 will provide $SWEAT earning opportunities, seamless app integrations, and live broadcast data overlays.
Lisbon, Portugal — Sweat Economy, the innovator in the Movement Economy, proudly announced on November 13 its role as the Founding Partner of the Global Running League (GRL), the world’s first professional league for competitive, team-based running. The GRL will debut in Spring 2025 on the iconic Formula 1 tracks that define global speed and excellence.
Through this partnership, the GRL expands its reach to Sweat Economy’s 15 million+ global user base, promoting greater community involvement. Collaborating with Sweat Economy will also help deliver an unparalleled experience for athletes and millions of fans. By leveraging the Sweat Economy, GRL participants, from grassroots runners to elite athletes, will earn, connect, and engage. GRL’s adrenaline-fueled races will feature enhanced $SWEAT earnings in crypto, seamless app integrations, and live broadcast data overlays, empowering runners worldwide to turn every step into value.
Marcel Muenster, Founder of the Global Running League, stated: “In founding the GRL, my mission has been to inspire others and create a lasting impact on global attitudes to movement. The announcement of Sweat Economy as a founding partner of the GRL reinforces our commitment to innovative approaches to audience engagement and to finding synergies between health, fitness, and technology. We look forward to many exciting events in the year ahead, working with Sweat Economy as part of our winning team.”
Oleg Fomenko, Co-Founder and CEO of Sweat Economy, commented, “Today’s milestone presents yet another opportunity for Sweat Economy to bring new audiences into the growing movement economy. As individuals and societies work to achieve healthier lifestyles, the value of movement will increase. As first movers in the movement economy, Sweat Economy will continue playing a key role in allowing fans and athletes to claim value from their active days.”
Announced on stage at WebSummit in Lisbon by Marcel Muenster, Founder of the Global Running League, alongside fellow speaker Mo Farah, British long-distance runner and four-time Olympic gold medalist, this innovative partnership bridges movement, technology, and community, introducing millions of users to a new frontier of physical and digital engagement.
